2016 POST SHOW REPORT
KEY FIGURES FROM THE 2016 EDITION
500 exhibitors, including 37% from outside of France (20% increase over 2015)
- 25 countries were represented: Germany, Italy, Croatia, Denmark, Spain, the United Kingdom, China, India ...
- 4 complementary sectors: Fresh / Grocery / Frozen / Non food
- 29% more exhibitors in the HPC sector
- 3,800 professional visitors
- 15% of international visitors from 57 countries: Algeria, Germany, Belgium, China, Spain, the United States ...
- 270 targeted business meetings, organized ahead of time (10% increase over 2015)
- 9 Innovative Know-How Awards
MDD EXPO OPEN TO ALL DISTRIBUTION NETWORKS
This year again, the exhibition saw increasing diversity in the distribution networks visiting, with new actors in the following sectors:
Delicatessen (DALLOYAU, HEDIARD, MEDELYS, SHNEIDER'S), Organic stores (BIO C BON, NATUREO ...), Beauty/Para pharmacy stores (PARASHOP ...), Specialized stores in Non Food sectors (BRICORAMA, GAMM VERT, JARDILAND, ANIMALIS ...), Food service (BURGER KING ...)...
100% of networks were present:
Retail / Hard Discount - Wholesale / Cash & Carry - Import / Export - Hotels / Restaurants ... and returning retailers such as: ALDI, AUCHAN (France, international…), AXFOOD, CARREFOUR, CARREFOUR PROXIMITÉ, EMC CASINO, COLRUYT, DELHAIZE, DIA, EROSKI, FRANPRIX-LEADER PRICE, FRANCAP, GEPROCOR, ICA, INTERMARCHÉ, LECLERC-SCAMARK, MONOPRIX, NORMA, PROVERA, SONAE, SCHWARZ (LIDL), SYSTÈME U, AMS SOURCING, BIOCOOP, NATURALIA, FAUCHON, PICARD, TOUPARGEL, VENTE PRIVEE…
In addition to the wide range of visiting companies, the event brought together all departments involved in the creation and launch of new projects:
- Purchasing, Innovation, Private label brands, Sourcing, Technology, Quality, R&D...
- 85% were top decision-makers: CEOs, Managers, Category Managers, Heads of Department, Product Managers...
The event dedicated to the sector enabled all actors to find specific and adaptable know-how, and to initiate or build on partnerships.
A DIVERSE RANGE OF AUTHENTIC KNOW-HOW
At 37% of the overall offer, MDD Expo has never seen such an increase in the number of exhibitors from outside of France (+20% compared to 2015). Among the 25 countries and national pavilions represented were: Germany, China, Finland, the Netherlands… or even Croatia, India, Serbia…
... and a representative sample from the regions of France
The event also presented a comprehensive overview of authentic French know-how. Among the regions represented: Alsace-Lorraine-Champagne-Ardenne, Aquitaine-Limousin-Poitou-Charentes, Auvergne-Rhône-Alpes, Bourgogne-Franche-Comté, Brittany, Centre-Val de Loire, LanguedocRoussillon-Midi-Pyrénées, Pays de la Loire, Provence-Alpes-Côte d’Azur ...
The Innovations Store: an international selection of innovations
The exhibition presented the sector’s professionals with an area dedicated to global market trends, inspiration for future product designs! - 4 trends were covered: “on-the-go”, “vegetable supremacy”, “free- from”, and “Made In” - 11 countries explored: Germany, Belgium, Canada, Colombia, France, Italy, the Netherlands, Peru, the United Kingdom, Serbia, and Sweden - 100 innovations / consumer products highlighted
Top 10 innovations to see
Vegetarian cooking (2 precooked galettes made from bulgur, vegetables, lentils, and dill)
Hypoallergen Snacks Algae Mini
Algae-based hypoallergenic snacks for small dogs
British Wildflower Honey Honeycomb
Caramel with British wildflower honey
Frozen tomato cubes
Raw milk Camembert with mild deformations
Gluten-free bread, rolls, and muffins
Salt & Pepper Lentil Crackers
Glutenfree, made without wheat flour
Mixed salad in a shaker with cup of dressing and a fork
The winning manufacturers: Trophées des Savoir-Faire Innovants (Innovative Know-How Awards)
In 2016, MDD Expo changed the categories to focus on themes that meet the needs of retailers and consumers: CSR / Sustainability - Consumption method - Local - World products - Nutrition / Health - Natural / Well-being - Quality certifications - Manufacturing process. The figures that stand out from these 2 nd Trophées des Savoir-faire Innovants: 53 innovations entered, 33 nominees, and 8 award winners. A highlight of the exhibition, the awards ceremony enabled the exhibitors, visitors, and partners of the event to get to know the 8 award winners in a friendly atmosphere. New in 2016: The Espace Dégustation (Tasting Area) showcased all of the nominated and award winning products, enabling professionals to test, taste, and talk with the exhibitors, as well as to analyze the innovations with experts from the Centre Culinaire Contemporain in Rennes.
A look back at the 2016 winners:
- CSR / SUSTAINABLE DEVELOPMENT:
LUCIEN GEORGELIN, with 170g jar of The Single Person’s Jam
- USAGE AND CONSUMPTION METHOD:
LA LINEA VERDE SOCIETA AGRICOLA, with ready-to-eat fresh soup with croutons and tableware kit
JEUNE MONTAGNE, with 6x100g frozen portions of Aligot from the Aubrac region
- WORLD PRODUCTS:
MERALLIANCE, with Yaki snack (mini smoked salmon skewers)
- NUTRITION / HEALTH:
PEDON, with vegetable pasta
- WELL-BEING / NATURAL:
DEVINEAU, with stopic – wax pieces for wax heater
- PRODUCT QUALITY CERTIFICATION:
ESCAL, with Thai curry marinade with ASC-certified prawns
- MANUFACTURING PROCESS : TRUFFIERES DE RABASSE, with Truffle omelet
Find all the innovations that were presented and nominated, along with video clips of the 8 award winners, on 2016.mdd-expo.com
Pack Store: where packaging embellishes the contents
Communication, function, and environment were the featured themes, with 26 innovative product/packaging combinations presented by the exhibitors. Forthe firsttime at MDD Expo, a prize for packaging was awarded to highlight a sector that is key to successful differentiation.
A look back at the 2016 winners: CHEMBO with The MAGI refill
Find the list of nominated products on: 2016.mdd-expo.com
The Business Meetings are proving increasingly popular
The 270 targeted business meetings that took place at the exhibition facilitated constructive exchanges between exhibitors and buyers looking for finished products. The ideal opportunity to discover new partners, start collaborating, and co-create future products. Among the participants:
- 90 exhibitors, including 15% from outside of France
- 60 buyers, including 35% from outside of France: AUCHAN France and International - CARREFOUR
- Central Purchasing office for the Ministry of Defense - COMPASS GROUP - COLRUYT - HÉDIARD - NATURENVIE - SHNEIDER’S ...
SMEs & Retailers/Away from home caterers meetings
MDD Expo, in partnership with the FEEF, organized meetings between exhibitors and retailers. Combining discussions and presentations of strategies by AUCHAN, BIOCOOP, METRO, and PROMOCASH, each of these meetings attracted 65 manufacturers/exhibitors.
Sourcing workshops dedicated to ingredients and intermediary food products
“Today’s new ingredients are tomorrow’s new products!” MDD Expo, in partnership with Nutrimarketing, set up Workshops to bring together users and suppliers of ingredients. The goal was to combine ideas and work together using ingredients to create the products of tomorrow.
Nearly 90 meetings took place. 14 users / buyers were present, including: CARREFOUR, CASINO, CITÉ GOURMANDE, DÉLIFRANCE, GROUPE COMPASS, GROUPE SAVENCIL, LÉA NATURE, NATURENVIE, PINGUIN, SOBEY’S…
MARKET INTELLIGENCE FOR THE SECTOR
MDD Expo’s conferences provided support and market information to professionals in the sector.
Toward a brighter future for private label brands; What is a committed retailer? a committed private label brand? A committed supplier? ; The Cycle of Innovation “Creating added value: concerns everyone!” Financial assistance; The digital era, the impact of connectivity on nutritional purchases? ; Eco-design of packaging: innovation serving the product and consumers; SMEs and middle-size companiesin the agri-food industry: « Daring is Growing ». How 25 companiesimplemented winning growth strategies. …
These were some of the topics covered by the experts invited to advise exhibitors and visitors in their growth. The conferences attracted over 500 attendees. Find summaries of the discussions, videos, market intelligence ... on: www.madeparis.com
Symposium on Nutrition: Which opportunities for private label brands?
MDD Expo is about building partnerships but also the sharing of experiences. On 29th March, a dozen presentations and round table discussionstook place during the symposium organized in partnership with Nutrimarketing (ANIA, CABINET COUTRELIS & ASSOCIES, CARREFOUR, CENTRE CULINAIRE CONTEMPORAIN, FCD, INRA, LRBEVA NUTRITION, NUTRIMARKETING, TNS SOFRES, SOBEY'S), presenting the over one hundred listeners present with a comprehensive overview of this promising trend!
- Issues and scientific context: how to rediscover the pleasure of eating better?
- Consumer knowledge level: how to meet their expectations
- Regulations: the opportunities with new procedures
Find the solutions and keys to growth that were presented online at: http://www.madeparis.com/Colloque-nutrition/
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