20 - 21 March 2018
Paris - Porte de Versailles - Hall 7.1

Participate at the tailor-made
products conception meeting

M.A.D.E. 2018 promotes health

Health, flavour, and sustainability are all growing trends! Consumers are looking for virtuous approaches and products. In keeping with these trends, the 2018 edition of M.A.D.E. will be dedicated to two main themes: Healthy Food and Healthy Planet. Exhibitors will promote these trends throughout the exhibition via tastings, events, and discussions in the TV studio.

3 needs are emerging in the Healthy food trend:

> Back to basics  : a return to 100% natural additive-free products, with fewer ingredients and more transparency.

> Less is more : less fat, sugar, salt, calories, and gluten.

> More is more : more whole grains, protein, fibre, vegetables.


€18 billion
The value of the French market for “health and well-being” products in 2017
*Source : Euromonitor

We no longer eat just for pleasure; it has become a health decision. French people increasingly favour a healthy diet.

9 out of 10 French people
eat ORGANIC foods at least occasionally.
*Source : Agence Bio

Intake levels and benefits are very important factors for French people when it comes to choosing food: the products must be rich in vitamins, minerals, and proteins, and low in carbohydrates. The consumption of organic products is a response to current needs.

31% of French people think that Organic products are good for the environment
25% that they are healthy
22% that it is a forward-looking trend.

*Source : Agence Bio

In recent years, various diets have emerged that highlight animal welfare and sustainability and promote the use of healthy plant products. These diets are increasingly popular.

Focus on the new eating habits of French people:

Le végétarianism : a diet that excludes meat, fish, and seafood.

Strict vegetarianism: a diet that includes only plant foods. Strict vegetarians reject meat, fish, and seafood, as well as dairy products, eggs, and other products that have an animal origin (e.g., honey).

Veganism : a way of life and consumption that seeks to avoid any animal suffering and cruelty to animals whatsoever, whether for food, clothing, or any other purpose.

Flexitarism : a diet followed by people who are generally vegetarian, but who occasionally eat meat, fish, and other “animal products.” For example, flexitarians may follow a vegetarian or vegan diet at home but eat meat on special occasions, like when eating out or with friends.



"Healthy Planet" is a CSR that is extremely popular with consumers

Local chains, short cycles, cooperatives, organic traceability, tradition, responsible purchasing, fight against food waste ... In general, the French public has lost confidence in manufactured products. These days, they want transparency, authenticity, and traceability. They want to understand what they are buying, to know the history of the product and the producer. Consumers want to restore meaning to the act of buying a product, by putting the priority on criteria such as well-being, health, and quality ingredients in a product.

The 2014 global sales figure for CPG brands that advertise their commitment to responsible manufacturing.

The additional turnover for French brands that advertise their approach!

The number of French consumers who are willing to spend more on responsible and sustainable products.

All the flagship and emerging trends are represented at M.A.D.E.

Dive into the know-how, explore the innovations of the future, and find new partners! In 2018, M.A.D.E.’s slogan “Co-create to innovate” is more relevant than ever!

-> Read the exhibitors list